Motor Trend - August 2020
English | 84 pages | PDF
I n a recent interview with the London-based Sunday Times, vacuum cleaner magnate Sir James Dyson admitted to spending £500 million of his personal fortune developing his electric SUV program before calling it quits last October. His proposed Dyson EV was as audacious as Elon Musk’s original Model S sedan back in 2012. With a planned range of 600 miles and a seven-seat capacity, the unveiled Dyson SUV prototype conjures images of a Range Rover designed by Apple. At about $610 million at today’s exchange rates, that’s a lot of scratch for Dyson to have poured into his dream car. Or is it? The mainstream headlines that gasped at Dyson’s stake—a half-billion quid!—belied most people’s understanding of the automotive industry.