British Vogue - October 2020

British Vogue - October 2020

English | 262 pages | PDF

Vogue’s autumn fashion special. As we know too well by now, 2020 has been tough for every tier of our industry. Yet, as you turn the pages of this issue – filled with uplifting style inspiration, detailed trend reports and dazzling shoots – I hope you sense what I sense: the emergence of a renewed
positivity, a sense of fortitude and a return to celebrating the transformative and invigorating power of clothes. With all the uncertainty they have experienced recently, it was time to put British designers centre stage. In Brits’ Spirit, on page 166, you will find a roll call of some of our finest (from new-establishment figures such as Simone Rocha and Jonathan Anderson to an exciting young guard that includes Bethany Williams and Supriya Lele), shot by photographer Scott Trindle and styled by Kate Phelan. As I write, the details of London Fashion Week – indeed, fashion weeks around the world – are still being discussed, but what has been interesting to see is how many designers are learning to move forward and imagine life beyond a show. It really has been the year of the pivot, as designers have embraced new ways to reach their customers and fans, and re-establish themselves; though looking through Scott and Kate’s images, it struck me that there really is nothing quite like an exquisitely considered fashion image on a printed page to stop you in your tracks. We must always support the brilliance of British fashion, and especially so this autumn.

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