Car UK - October 2020
English | 148 pages | PDF
There are a few Maseratis round my way, looking splendid in Blu metallic paint that accentuates those curves. But I accept most people are more likely to spot Dominic Cummings out and about, given that the Italian luxury brand has registered just 1126 new cars on average over the last five years.
(For context, Bentley’s UK average was 46 per cent higher.) Maserati’s global sales are similarly modest, dropping by a quarter to 19,300 in 2019. Fiat
Chrysler’s ultra-premium division lost €199 million, as it cut supply to overstocked dealers, incentivised sales in China ahead of new emissions rules, and wrote down used values in America. Losses are on brand given Maserati’s chequered history – but time to draw a line with what politicians call a reset… And what a reset: the mid-engined supercar you’ve seen on the cover, the MC20. Unlike the MC12 from 2005, which was a Ferrari Enzo reworked to deliver race win after race win, the MC20 is all Maserati’s own work… if you overlook that it surely started life as Alfa Romeo’s second-gen 8C – there’s no way cost-conscious FCA wouldn’t have shared know-how once the Alfa was shelved. But then again the original Alfa 8C was an overhauled Maserati GranTurismo. Welcome to the world of product planning, Italian-style.